The mothers, the millennials, and the mavens. Changing our communities.
This is our seventh annual unveiling of 50 amazing women who are raising the bar in their communities, serving as beacons of light in their industries, and forcing change for the greater good. Meet this West Virginia Wonder Woman, Sarah Guyette, and many more that are creating a better West Virginia with their can-do attitudes and Mountain State spirit.
Snow Place Like Home
Sarah Guyette has been around snow for as long as she can remember. She grew up near Snowshoe Mountain Resort, where her father was a ski patroller. After earning her bachelor’s degree in communications from Shepherd University, she headed west to Oregon. It wasn’t long before Snowshoe Mountain called her home.
Guyette combines logic and creativity as the vice president of marketing and sales for Snowshoe Mountain Resort, where she gets to share her mountain lifestyle with others. She helps promote events that Snowshoe brings to the region, like the Grand National Cross Country Series, the Wanderlust Festival, and the UCI Mountain Bike World Cup race. She also helps attract people to Pocahontas County as a member of the Pocahontas County CVB.
“It’s not just our job to invite people here,” Guyette says, “but to help guide them through the experience and show them what we see every day.” She views tourism as an opportunity to economically strengthen the region and provide more opportunity for its residents while protecting its pristine wilderness. She finds wonder and peace in the outdoors and believes nature holds an infinite learning potential.