The mothers, the millennials, and the mavens. Changing our communities.
This is our seventh annual unveiling of 50 amazing women who are raising the bar in their communities, serving as beacons of light in their industries, and forcing change for the greater good. Meet this West Virginia Wonder Woman, Morgan Morrison, and many more that are creating a better West Virginia with their can-do attitudes and Mountain State spirit.
Baking West Virginia Better
Right out of high school, Morgan Morrison took the leap to follow her dreams and bring everyone together through cake. From her small shop in Logan County to her storefront on Capitol Street in Charleston, Rock City Cake Company has become a community staple. After she and her business partner invested everything they had in their Charleston storefront in 2016, Rock City became an overnight sensation—proving that West Virginia can, in fact, support a high-end bakery.
Two years later, they outgrew their first Capitol Street location and moved to a larger space on the street to add a music venue to the operation. Morrison was passionate about keeping her business in southern West Virginia, so she rooted her big-city baking techniques here and brought national music acts to the Mountain State to complement them.
Rock City does whatever it can to help the community, she says, supporting charity events and fundraisers for various causes. “Cake brings everyone together. You can’t argue over cake—it is a very powerful thing.” At only 25 years old, Morrison is an inspiration to young West Virginians and proof that it is possible to follow your dreams without having to leave the state.