Founder and president of Coffman Collaborative
SUPERPOWER: UNDERSTANDING, CREATING, AND BUILDING CONNECTIONS
Rachel Coffman, a West Virginia native, is confident in the growth potential of her home state. Growing up in Sissonville, where she was the seventh generation to live on her family’s property, her roots run deep. She pursued higher education here, attending Marshall University to study public relations.
After graduation, Coffman worked as a marketing coordinator for ISP Sports for Marshall University. In 2010, she joined TSG Consulting for 11 years before starting her own company. In 2021, Coffman created Coffman Collaborative, a governmental affairs and public relations firm. “My focus at Coffman Collaborative is to provide my clients with a custom communications experience that fits their needs when it comes to communicating in governmental affairs and stakeholder management,” she says.
Coffman hopes to be influential through her work, both for her company and for women. “I want to be a voice for change in the workforce for women,” she states. “I want to bring the statistics of women working up.” She also hopes to guide others through mentorship and sees becoming an effective mentor as a good next challenge.
Through these goals, Coffman aims to make an impact on her home state. “In 25 years, I want to be able to look back and see that what I advocated for made a difference for West Virginia.”
Written by Elizabeth Howard
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Since 2014 WV Living magazine has been honoring West Virginia Wonder Women, amazing women who are raising the bar in their communities, serving as beacons of light in their industries, and forcing change for the greater good. WV Living is proud to celebrate these Appalachian mothers, millennials, and mavens proving that in a time full of uncertainty, divisiveness, and hate, love for one another is all we really need. No need for bulletproof bracelets or a golden lasso of truth—these women are creating a better West Virginia with their can-do attitudes and Mountain State spirit.