Weslea Coles’ Lewisburg boutique celebrates life in West Virginia.

Weslea Coles, owner of Lewisburg’s Sunflower Soul boutique, goes with her gut when selecting items to sell in her store. “I buy what I like. I don’t really go with the trend. I never have,” she says.


Coles uses the same strategy when designing her in-house brand, Pretty White Trash. She goes with what she likes and customers can’t get enough. Rummage through the racks and you’ll find mugs and t-shirts featuring favorite phrases like “Wild & Wonderful,” “Mountain Momma,” “Almost Heaven,” and “Mountain Living, Life Loving.” There are necklaces featuring the state outline, Mason jar tumblers emblazoned with “Love, Moonshine, and Music,” and bags featuring the lyrics to “Take Me Home, Country Roads.”

Each design is hand-drawn by Coles, who stays busy coming up with new ideas to keep her inventory fresh. She likes to put happy quotes on her products because she believes that happiness will rub off on customers. Coles prides herself on having a “feel good” store. It’s a desire reflected by her personal motto: “Hold your head up and face the sun.” “I design with that in mind,” she says. “I deal with my customers with that state of mind.” 203 East Washington Street, 304.645.7685 pretty-whitetrash.com

written by Haley Moore

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