Calvin Broyles Jewelers - WV Living Magazine

A third-generation family business with its roots firmly in West Virginia, where it was established in 1947.

Growing up in the small railroad town of Alderson, West Virginia, Calvin Broyles’ dad, Everett, became a certified master watchmaker. Keeping precise time was extremely important in the early days of the railroad system so, when Everett’s military service earned him a free education, he went to watchmaking school to bring a valuable skill to his hometown.

Calvin learned from his dad and began to understand, appreciate, and love the watch and jewelry industry. In 1947, Calvin and his wife, Norma Jean, took a risk and moved from Beckley to the thriving capital city of Charleston to open their first jewelry store together as a young couple.

Fast forward three generations, and the Broyles family is proud to have grown the jewelry business started 74 years ago by Calvin and Norma. Sons David and Don, Don’s wife, Michelle, and grandsons Mark, Beau, and Justin are directly involved in day- to-day operations. They now have three stores in West Virginia—in South Charleston, Teays Valley, and Beckley—and are happy to be a part of those communities.

Beau Broyles would like for customers— and potential customers—to know a little more about his family’s business.

Calvin Broyles Jewelers understands that a gift of jewelry is important.

“It’s usually for a special occasion, to show someone that you love and care about them—or maybe it’s to celebrate a milestone. So jewelry can carry a lot of emotion,” Broyles says. “Jewelry also lasts a lifetime and can be passed through generations. For these reasons, we hand-select all of our fine jewelry, diamonds, and gemstones to make sure they are superior in quality.”

Our knowledgeable staff makes for top-notch customer service and lifelong customers.

“Calvin Broyles’ staff have an astounding 300 years of combined experience, and they love what they do,” Broyles says. “They’re fun, hard-working people, and they truly care about jewelry and those who visit. One of our favorite things is to help couples select their engagement ring and wedding bands. Getting to know these people and their unique love stories is special to us. Often, we get to see them again when they celebrate their birthdays and anniversaries and for other special moments. They become more than customers—they become our friends.”

We are truly part of the communities we work in.

“We don’t just sell jewelry and move on. We take care of people along the way,” he says. “We also give back to the communities throughout the state. We just make sure we take care of people, something Calvin and Norma always did. I think that’s why we have been able to grow our business over the years.”

Calvin Broyles Jewelers was born, raised, and home-grown right here in West Virginia. Three generations of family members, their dedicated employees, and community support have made it the strong, trusted West Virginian local jewelry store it is today. calvinbroyles.com, @broylesjewelers on FB