Boone Magnolia Boutique blossoms to life.
Lori Whited began building rustic signs and furniture in 2016, selling her stock online and at craft fairs where she met like-minded makers. In August 2019, she opened The Boone Magnolia Boutique, where she showcases the work of other Danville-area artisans.
The Boone Magnolia gets its name from The Magnolia Market, a collection of handpicked home decor and lifestyle goods featured on the HGTV show Fixer Upper. It was the show’s Joanna Gaines who inspired Whited to dream big and bring new business to her home in Boone County.
“I loved the idea of highlighting my hometown artisans,” Whited says. “They’re incredibly talented, and I want to give people the opportunity to appreciate the amount of work that can be done with two hands.”
The Boutique features 20 artisans in-store and online, including Whited’s own sign-making side hustle, The Boone Magnolia. You’ll also find Country Roads Woodworking’s quirky jewelry boxes and shelf sitters and Reese & Roo Designs’ West Virginia–themed hats, T-shirts, and stickers.
“I feel like we really are the most unique boutique in the surrounding area,” Whited says. “I’ve never walked into another store with the same energy and love or soul behind their products.” 61 Country Corner Circle, Danville, 304.369.1611, theboonemagnoliaboutique.com, @theboonemagnolia on Facebook
For the love of wv
Some of our faves from Boone Magnolia Boutique.
“almost heaven” crewneck
Bring out the wild side of “Wild and Wonderful” with this leopard print and glitter bleach-dyed design, handmade by Reese & Roo Designs. This comfy crewneck is made from a polyester and cotton blend for a fleece-y feel that’s sure to feel heavenly this fall season. Sizes S to XL. $35
pepperoni roll t-shirt
Parties and Peonies is the designer of the official Pepperoni Roll logo, personalized with the shape of the state to reflect the pepperoni roll’s Mountain State birthplace. As seen on CBS Sunday Morning, these T-shirts are 100 percent cotton and 100 percent classic. Available in unisex sizes S to XL. $18