Wells Home Furnishings celebrates 30 years in the retail business.
THE WELLS FAMILY HAS EXPERIENCED MANY changes throughout their years in the furniture business—from offering wholesale distribution in the 1920s to implementing 3D room mapping in the 2010s. But no matter the point in time along their business journey, the Wells family has remained committed to low prices, quality products, and customer satisfaction.
The fourth generation, John Wells, and the fifth, son Jason, are now at the helm of Wells Home Furnishings, gearing up to celebrate 30 years in the retail industry. “It all started with my great-grandfather in 1923,” Wells says. “We started as a wholesale distributor to mom-and-pop stores, delivering by railroad. But back in 1994, we decided to go the retail route. My dad and I wanted to offer something completely different to the West Virginia community.”
The two were tired of seeing “sales of the century” from other businesses. Instead, they wanted to focus their efforts on everyday low prices. “It’s been a very successful method,” Wells says. The company not only boasts low prices, but prides itself on quality, too. The 30,000-square-foot Charleston store carries more than 100 home furnishing lines, which the store delivers throughout West Virginia and to surrounding states.
“It’s an absolutely wonderful business to be in,” Wells says. “When you’re furnishing somebody’s house, you’re helping to make it the home they want to live in. My father passed away many years ago, but I could not have been more blessed to have worked with my father, and now with my son.” From the time he was a little boy, Jason Wells says he knew he wanted to follow in his father’s footsteps. “There’s nothing else I’d rather do. Ever since I was a little kid, I wanted to be in the family business.”
Wells Home Furnishings offers a high-quality, customer-centered experience from the moment someone calls its front desk or browses its website. More than 90% of sales come from custom orders, whether it’s a custom-sized dining table or a different fabric or trim. The store’s in-home design program is a unique opportunity for the designers to go to the customer’s home and gather information about their preferences and lifestyle. After they create the presentation, customers visit the store for a 3D experience to see the potential of their fully styled home. A week after purchase, Wells calls the customers himself to make sure they are fully satisfied with their experience.
This year, Wells Home Furnishings will celebrate its 30th anniversary on September 28 from 9 a.m. to 9 p.m. The special celebration will offer more than $20,000 in door prizes from vendors, as well as food and drinks for attendees. The event is an opportunity to shop clearance items and receive huge savings.
101 Bowers Road, Charleston, wellshome.com, @wellshomefurnishings on FB
READ MORE ARTICLES FROM WV LIVING’S FALL 2024 ISSUE
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